Working under direction of the Creative Director, I designed and produced branded collateral for the one of the top ranked public universities in the country.
University Communications functions as an in-house creative agency for the university. Organizationally, the department is situated within the Chancellor’s Office and as such, the work is highly visible on- and off-campus. University Communications designers are the stewards of the visual brand and set the tone for branded materials throughout the university.
The most upscale event UC San Diego holds every year, the Founders Dinner is a thank you celebration for the university’s top donors.
The eye-catching letterpressed Stardream metallic paper envelopes guaranteed that our recipients would not confuse these invites for direct mail.
The invitation features gold-painted edges on duplexed navy soft-touch paper.
Duplexed soft-touch navy paper featuring gold foil, silver ink, and tonal letterpress.
Video of the night’s event shows how my branding and the visual voice of the Founders event invitation was translated for a three-dimensional space.
Event design and videography by Show Imaging.
This is my second year working on the design for this event. The “Evening of Nonconventional Wisdom” typography ties closely to the university’s campaign branding, and the uncoated envelopes feature metallic ink.
This invitation was printed using two spot colors, our primary brand navy (PMS2767), and metallic gold (PMS871). The photo was converted to duotone, and the UV gloss was clipped to create dimensionality and reveal more of the gold typography.
Designed to work within the existing brand framework, occasionally there is a need for a program, center, or event to have its own mark. Striking the balance between uniqueness and brand uniformity is the top priority. The marks seen here represent a fresh expression of brand colors and typography.
Designed and produced a 60-page document with a new client, the Department of Surgery.
Applying our brand guidelines in a more subdued, clinical way, while still keeping the visual design interesting and engaging.
This piece included several spreads of academic citations and publications.
Design and production of a strategic plan for the Campus Human Resources group.
A production-heavy job with high visibility requiring expert attention to detail.
A production-heavy job with high visibility requiring expert attention to detail.
Design and production on table tents promoting All Campus Commencement
Serving a global alumni audience of over 250,000, I created branding and campaign visuals for events and programs that translated complex institutional goals into emotionally resonant, public-facing experiences.
Working alongside teams in communications, advancement, marketing, and senior leadership, I helped bring stories to life across web, email, print, social media, and in-person events. I also had the opportunity to present our creative work to C-level stakeholders, ensuring alignment across brand, messaging, and campaign strategy.
I developed and maintained visual identity systems for key initiatives and flagship events, contributing to a broader institutional rebrand.
Identity and packaging for a full line of gourmet competition-style barbecue sauces and dry rubs. Applications on social, web, merchandise, POP display, and more. We recently completed a comprehensive packaging update, and the core identity is currently being applied to a quick-serve restaurant.
I began my role at Green Flash Brewing Co. in January, 2013, as the first in-house creative the company had ever hired. I was the fifth in a five-person marketing department, and the company’s 60th employee ever. The brewery where I worked was their single location, which housed all brewing operations, packaging, distribution, administration, sales, marketing, and tasting room. When I left in March 2016, I was one of over 350 employees, and the company had expanded to include bi-coastal breweries, a separate and uniquely branded barrel-aging facility called Cellar 3, external offices which housed sales and marketing as well as warehouse storage and distribution of merchandise, and had purchased a smaller but nationally-recognized brewing company called Alpine Beer Co.
During my 3+ years with Green Flash, I consistently applied branding for dozens of beer styles across multiple form factors including 12 oz. bottles, 22 oz. bottles, 12 oz. cans, 6-pack carriers and cases, sales collateral including Powerpoint presentations, sell sheets, release calendars, poster templates, tasting signs, and point-of-sale materials as well as T-shirts and merchandise, corporate communications and business cards, growlers and pint glasses, brochures, advertising, signage, tap handles, distributor presentations, giveaways, and more.
I have attended press checks for both commercially printed marketing collateral and packaging which includes offset lithography (large and small format), narrow web flexo printing (pressure sensitive labels), direct print corrugated flexo printing, offset folding carton, and offset labels (cut and stack).
I was approached to create an identity for a pregnancy, birth, and women’s health podcast. The branding is seen the most while people listen to the podcast on their devices, so needed to be highly visible at a small size. By choosing a bright, bold, blue-green color that can be used consistently in print and online, and establishing a clean, simple typographic style, I’ve established a brand that the Kweens can run with on their social media pages and with their merchandise.
Birth Kweens branding applied to their website. Design by Chassie Bell Design and Branding. Photography by Ali Huber.
Birth Kweens branding applied to their website. Design by Chassie Bell Design and Branding. Photography by Ali Huber.
