Working under direction of the Creative Director, I design and produce branded collateral for the #10 Public Research University in the United States.
Creative Services and Publications functions as an in-house creative agency for the university. Organizationally, the department is situated within the Chancellor’s Office and as such, our work is highly visible on and off campus. We are the stewards of the UC San Diego brand and set the tone for branded materials throughout the university.
The most upscale event UC San Diego holds every year, the Founders Dinner is a "thank you” celebration for the university’s top-tier donors.
This invitation suite has been met with accolades from our clients in Advancement Events and Donor Relations staff as well as colleagues throughout University Communications and Public Affairs.
The eye-catching letterpressed Stardream metallic paper envelopes guaranteed that our recipients would not confuse these invites for direct mail.
The invitation features gold-painted edges on duplexed navy soft-touch paper.
Duplexed soft-touch navy paper featuring gold foil, silver ink, and tonal letterpress.
Video of the night’s event shows how my branding and the visual voice of the Founders event invitation was translated for a three-dimensional space.
Event design and videography by Show Imaging.
This is my second year working on the design for this event. The “Evening of Nonconventional Wisdom” typography ties closely to the university’s campaign branding, and the uncoated envelopes feature metallic ink.
This invitation was printed using two spot colors, our primary brand navy (PMS2767), and metallic gold (PMS871). The photo was converted to duotone, and the UV gloss was clipped to create dimensionality and reveal more of the gold typography.
Designed to work within the existing brand framework, occasionally there is a need for a program, center, or event to have its own mark. Striking the balance between uniqueness and brand uniformity is the top priority. The marks seen here represent a fresh expression of brand colors and typography.
Designed and produced a 60-page document with a new client, the Department of Surgery.
Applying our brand guidelines in a more subdued, clinical way, while still keeping the visual design interesting and engaging.
This piece included several spreads of academic citations and publications.
Design and production of a strategic plan for the Campus Human Resources group.
A production-heavy job with high visibility requiring expert attention to detail.
A production-heavy job with high visibility requiring expert attention to detail.
Design and production on table tents promoting All Campus Commencement
I began my role at Green Flash Brewing Co. in January, 2013, as the first in-house creative the company had ever hired. I was the fifth in a five-person marketing department, and the company’s 60th employee ever. The brewery where I worked was their single location, which housed all brewing operations, packaging, distribution, administration, sales, marketing, and tasting room. When I left in March 2016, I was one of over 350 employees, and the company had expanded to include bi-coastal breweries, a separate and uniquely branded barrel-aging facility called Cellar 3, external offices which housed sales and marketing as well as warehouse storage and distribution of merchandise, and had purchased a smaller but nationally-recognized brewing company called Alpine Beer Co.
During my 3+ years with Green Flash, I consistently applied branding for dozens of beer styles across multiple form factors including 12 oz. bottles, 22 oz. bottles, 12 oz. cans, 6-pack carriers and cases, sales collateral including Powerpoint presentations, sell sheets, release calendars, poster templates, tasting signs, and point-of-sale materials as well as T-shirts and merchandise, corporate communications and business cards, growlers and pint glasses, brochures, advertising, signage, tap handles, distributor presentations, giveaways, and more.
I have attended press checks for both commercially printed marketing collateral and packaging which includes offset lithography (large and small format), narrow web flexo printing (pressure sensitive labels), direct print corrugated flexo printing, offset folding carton, and offset labels (cut and stack).
I was approached to create an identity for a pregnancy, birth, and women’s health podcast. The branding is seen the most while people listen to the podcast on their devices, so needed to be highly visible at a small size. By choosing a bright, bold, blue-green color that can be used consistently in print and online, and establishing a clean, simple typographic style, I’ve established a brand that the Kweens can run with on their social media pages and with their merchandise.
Birth Kweens branding applied to their website. Design by Chassie Bell Design and Branding. Photography by Ali Huber.
Birth Kweens branding applied to their website. Design by Chassie Bell Design and Branding. Photography by Ali Huber.
Identity and packaging for a full line of gourmet competition-style barbecue sauces and dry rubs.
Cellar 3 is a high-end line of barrel-aged products, barrel-aging facility and boutique event space.
Green Flash launched Cellar 3 in 2015, thus adding a completely new brand for the marketing team to expand upon. Branded items include but are not limited to: packaging, event collateral, merchandise, sales materials, point-of-sale items, social posts, and web graphics.
design by Jennifer White, application to various digital and print media by Monica Toombs
design by Jennifer White, print production by Monica Toombs
design by Megan Stanger, production and updates by Monica Toombs
Personal project, 2010. I love words, and I love typography. As an undergrad, I took a Visual Communications class and the first handout we got was Doyald Young’s “The Parts of a Letter.” One grainy photocopy on cheap 20 lb. stock proved that there were others out there like me, people who noticed details about letters the way that I did. That was the moment I became a typophile. TypeFace Flashcards are a personal exploration of typography and type terminology housed in a fun educational deck of cards.
